The FINANCIAL -- Los Angeles, CA (September 12th, 2011) –Neutrogena, the #1
dermatologist-recommended brand, announces the successful conclusion of
its second annual Wave for Change™ Campaign, a charitable program that
makes it easy for teens everywhere to give back, both in the U.S and
other parts of the world.
This year’s program generated a total of $258,000 that will be put to good use helping give kids an education, helping protect the environment and rebuilding lives.
Neutrogena donated $1 to Global Giving for every Neutrogena Acne, Cleansing or Cosmetics product sold and registered during July and August at Neutrogena.com/waveforchange. Teens themselves were given the opportunity to make change happen by learning about and voting for their favorite GlobalGiving charities within three categories: Education, Environment and Disaster Recovery. This year, the three winning charities were: Arts for All: Art programs for 3,000 in-need New York children (Education), SALVEASERRA: Protect the Rainforest in Brazil (Environment) and the Greater New Orleans Foundation: Victims of the Tornadoes Fund (Disaster Relief).
Neutrogena® Wave for Change™ also announced that an additional donation will be made to Global Giving and split equally among the six runner-up causes as a token of appreciation for their participation and in honor of the inspiring work they undertake every day. These organizations are Junior Achievement of Southern California and School on Wheels (Education), Friends of the Columbia Gorge and TanzSolar (Environment) and Save the Children in Haiti and Living Dreams’ Tohoku Kids Project in Japan (Disaster Relief).
“In the past two years, Neutrogena® Wave for Change™ has donated just a little under half a million dollars for GlobalGiving and some pretty amazing causes,” said Neutrogena Brand Ambassador Vanessa Hudgens. “It is incredible what people can do when they come together and I can’t wait for next year’s campaign which will be even bigger.”
Teens also participated in the program as they prepped for back to school by purchasing this year’s Wave for Change™ tote bag available exclusively at Target. These limited-edition totes were extremely popular and personally designed by Vanessa Hudgens and fellow Neutrogena Brand Ambassadors Hayden Panettiere and Miranda Cosgrove for their respective causes (Vanessa – Disaster Relief, Hayden – Environment, Miranda – Education).
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