| Rasmussen Reports: 59% Still Hold Favorable View of Toyota |
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09/02/2010 17:19 (733 Day 03:33 minutes ago) | |||||
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The FINANCIAL -- Fifty-nine percent (59%) of Americans still hold at least a somewhat favorable view of Toyota even as the embattled automaker adds at least 300,000 2010 Prius models to the eight million cars it is already recalling worldwide over safety issues.
That number includes 22% with a very favorable opinion.
A new Rasmussen Reports national telephone survey finds that just 29% have a somewhat or very unfavorable view of Toyota.
In September, Toyota led a list of nine major car manufacturers, including Ford and General Motors, when Americans were asked which they would be most likely to consider for their next purchase. But it ranked third in terms of the brand they would definitely buy.
Thirty-three percent (33%) of adults say they or someone in their family owns a car made by Toyota.
Given the magnitude of the recall and the criticism of Toyota from some quarters that the company has not reacted quickly enough, another new finding may help explain Toyota’s still relatively high favorables.
Forty-four percent (44%) of Americans say that they or a member of their family has had a car recalled because of a manufacturing problem, which indicates recalls are far from uncommon. Fifty-one percent (51%) say no one in their family, including themselves, has experienced such a recall.
Adults earning $40,000 to $60,000 per year are more likely to have a very favorable opinion of Toyota than those in any other income group. But those who earn $75,000 to $100,000 annually are more likely to actually own one or have a family member who is a Toyota owner.
Twenty-six percent (26%) of Americans say they are at least somewhat likely to buy or lease a car in the next year. Just 12% say they are very likely to do so.
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