The FINANCIAL -- Yahoo ! and
People en Español launched the fifth annual Bello 51 program to discover
a previously unknown Hispanic beauty who will be featured in People en
Español's "50 Más Bellos" issue, from Yahoo !.
The Bello 51 consumer contest provides Yahoo ! en Español users with the opportunity to submit their photos and vote for the most beautiful, with one lucky winner receiving the title of People en Español's "51st Most Beautiful" person.
Consumers can submit photos on 51bello.com to nominate themselves or someone they think would make a good candidate for Bello 51. The contest runs until February 23 and the top 25 finalists will be announced the following day. Consumers will then be able to view, comment, and vote on their favorite Bello 51 finalists. The winner will be unveiled on March 23 on Yahoo ! en Español.
The "Bello 51" winner will receive a complete makeover; a professional photo shoot; VIP access to People en Español's 50 Más Bellos celebrity gala in New York; a feature on Yahoo ! en Español's website; and inclusion in the 50 Más Bellos issue of People en Español. As if that's not enough, the winner will also receive transportation and lodging for the NYC celebrity event, as well as $5,000.
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