The FINANCIAL -- JetBlue Airways is pleased to announce the launch of its new and improved jetblue.com and mobile.jetblue.com sites and introduces a new iPhone application, refreshing the look and feel of the airline's digital offerings with smart technology to personalize and simplify the entire customer experience -- from the point of booking through the time of travel.

According to JetBlue Airways, the refresh was developed in partnership with Rokkan, the airline's digital agency of record, and Double Encore, the airline's mobile application developer, to reset the bar in the digital airline space in a uniquely JetBlue-way using its core brand elements: nice, fresh, smart, stylish, and witty. The digitally-minded airline's new iPhone mobile application introduces on-the-go ease for booking, check-in, flight status, and more.

JetBlue continues to expand its digital presence with geo-location and push notifications to help customers stay informed about important real-time travel information. The fun-loving airline is also rolling out some extras with the application including virtual postcards where customers can share their travel experiences with friends and family or easily post to their favorite social network. The app also includes features for easy sharing of itineraries, and even gives customers access to the airline's in-flight amenities, including snack and beverage offerings, movie previews, and even DIRECTV schedules for the duration of their flight.

Based on this valuable feedback, jetblue.com now features a clean and modern navigation, making it even easier and faster for customers to find the most important travel information for their trip. The website also boasts Akamai integration for speed and a new targeting engine that is geographically relevant, sending messaging based on the customer's location, travel history and preferences that are seamlessly linked to the airline's customer loyalty program, TrueBlue.

To create this personalized experience, members can sign into their TrueBlue account on the homepage, and once logged in they can view their travel information about upcoming flights without any clicks. Additionally, social media widgets are now prominently featured on JetBlue's website footer, making it even easier to share travel details with friends and family. What's more, the new site offers an innovative new "Pick Me Up" feature, allowing customers to send their Airport information to loved ones along with pick up location, maps and traffic information for traveling convenience.

The airline's newly redesigned mobile site offers increased ease of use and navigation with some of the same innovative features as jetblue.com, including a friendly reservations booking engine, check in, and flight status.

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