| Students in Canada Want Retail Apps |
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07/02/2012 01:11 (107 Day 03:01 minutes ago) | |||||
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THe FINANCIAL -- According to a September 2011 Conversion Research survey of Student Price Card's student credit card customers, 56% of students in Canada ages 14 to 24 owned or used a smartphone. Those ages 18 to 24 had the highest level of ownership (31%).
Regardless of whether they were grabbing their parent’s phones or using their own, a clear majority of students said they wanted to engage retailers on those mobile devices.eMarketer forecasts mobile ad spending in Canada to reach $132 million in 2012.
By 2015, spending will more than triple, to $534 million. Students and young people are generally considered early adopters, and if the Conversion study is any indicator, retailers have a big opportunity in mobile ahead of them.
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