The FINANCIAL - Significant Next Step in Implementing Display Ad Agreement Announced in Q411

Significant Next Step in Implementing Display Ad Agreement Announced in Q411

04/02/2012 02:10 (110 Day 01:52 minutes ago)

The FINANCIAL -- Yahoo !'s Right Media Exchange, the leading global private marketplace and AOL announced that AOL has selected Right Media Exchange as the platform to provide real time access to AOL inventory as part of the display advertising agreements announced inQ4 2011.

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According to AOL, the inventory AOL makes available under the display advertising agreement will be surfaced through the Right Media Exchange across the US and Canada. The overall agreement aims to improve the process of buying and selling premium online display inventory in the non-reserved space.

Right Media is the first and leading global advertising exchange with robust and proven technology designed to drive maximum performance and yield for buyers and sellers in real-time, in a private marketplace set up.

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