The FINANCIAL -- Sony Ericsson announced  an expanded global strategic alliance with Billabong,  a brand that promotes an authentic lifestyle and the true values of core boardsports,which connects the Xperia smartphone brand to a new and highly influential consumer audience and extends to a retail offering for smartphone users.

According to Sony Ericsson, at the center of the partnership is the Xperia active Billabong Edition smartphones designed with extreme sports enthusiasts in mind.

The Xperia active Billabong edition is an  ideal smartphone for  extreme sports enthusiasts who can take it along on their shreds and surfs to capture all of the excitement up close and personal.  This tough, scratch-resistant smartphone is packed with technologies such as wet finger tracking and has received some of the highest marks in dustproof and water resistance categories.  Click here for more information on the Xperia active.

The partnership extends beyond the Xperia active as Sony Ericsson and Billabong have also co-created exclusive content for additional Xperia devices. The Xperia active Billabong Edition will feature preloaded Billabong screenscavers, videos and Billabong LIVE, a mobile app now available in the Sony Ericsson channel in Android Market, and the Xperia™ PLAY will boast an exclusive surf game, Billabong Surf Trip.

Sony Ericsson Xperia smartphones will be featured in major Billabong events worldwide. In addition, Sony Ericsson has more to offer its retailer and operator partners with this unique alliance which gives way to an amplified retail strategy with assets, such as merchandise and event access, which will be used in retail promotions.

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