| Kinect for Xbox 360 Teams With NFL PLAY 60 and Drew Brees |
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03/02/2012 03:05 (111 Day 00:25 minutes ago) | |||||
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The FINANCIAL -- In an effort to inspire the masses to get off the couch this Sunday, Kinect for Xbox 360, the official console sponsor of the NFL, and NFL PLAY 60 today announced a challenge to fans and gamers across the country to help make Feb. 5, 2012, “The Most Active Super Bowl Sunday Ever.”
This afternoon, NFL PLAY 60 ambassador and Super Bowl XLIV MVP Drew Brees were joined by kids from an Indianapolis-area middle school in a press conference from the NFL’s Super Bowl media center to outline the details of the “Kinect for Xbox 360 Super Sunday Challenge.”
According to Microsoft , in the spirit of NFL PLAY 60, which encourages kids to get 60 minutes of physical activity daily to fight the childhood obesity epidemic, Xbox and Brees are challenging families to participate in a total of 60 minutes of controller-free active fun with Kinect for Xbox 360 on Sunday before or after the Super Bowl. Kinect for Xbox 360 provides controller-free games and entertainment that use your whole body to play. Kinect offers a natural and interactive way for kids to get off the couch and have fun while meeting their 60 minutes of daily activity — particularly when it’s too cold or too hot to be outside.
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations, such as Xbox 360. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants and media time for public service announcements. The NFL and its teams have built more than 100 NFL Youth Fitness Zones and organized more than 1,500 NFL PLAY 60 youth events.
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