The FINANCIAL - Facebook Solidifies Lead in Spain

Facebook Solidifies Lead in Spain

02/02/2012 01:31 (112 Day 01:11 minutes ago)

The FINANCIAL -- According to the Interactive Advertising Bureau Spain’s November 2011 report “III Estudio Sobre Redes Sociales en Internet,” social network penetration increased to 75% in Spain in October 2011, a 7-percentage-point jump over 2010.

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Facebook was the first choice for most users, followed by YouTube, Tuenti and, new to the 2011 study, Twitter.The report found that social network users were more likely to be female and younger, with an average age of 35.

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