The FINANCIAL -- Don’t underestimate
the power of a delicious cup of coffee in the morning. A recent survey
conducted by Wakefield Research for Seattle’s Best Coffee, part of
Starbucks Corporation, revealed nearly a third (32%) of
coffee drinkers recommend morning coffee with a significant other as the
best way to have a healthy relationship.
The morning treat even beat out buying flowers (9%), going to the nicest restaurant in town (6%), and making grand gestures like buying jewelry (2%) as the top tip to have a healthy, happy relationship.
This little gesture, according to Starbucks Corporation, may even be one of the first signs that love is in the air for new couples. For over a quarter of coffee-drinking Americans, staying for “morning after” coffee (28%) is the very first sign a relationship is getting serious, more so even than keeping a spare toothbrush at your sweetheart’s place (20%) or updating your relationship status on Facebook (14%).
Skipping quality coffee time with your significant other could even have dire consequences. Nearly a third (31%) of Americans not very satisfied in their relationship would rather give up their significant other than their other love – coffee.
Free Coffee on Facebook for Coffee Lovers -- To help ignite America’s passion for coffee and unconventional coffee combinations, Seattle’s Best Coffee is launching the “Create Your Deliciousness” game on Facebook. In addition to a chance to win free coffee, fans will be able to experiment with Seattle’s Best Coffee blends, a myriad of cream and sugar options, and countless toppings and mix-ins. Birthday cake, salted toffee, peanut butter puffs, candy canes, mini marshmallows, chocolate chips and cotton candy are among the ingredients awaiting coffee lovers. 100 customers a day who submit a coffee creation will instantly win a free 12 oz. bag of Seattle’s Best Coffee.
The new Facebook game is part of the yearlong “Create Your Deliciousness” program to discover America’s passion for how they make their coffee delicious. Seattle’s Best plans to leverage findings from the Create Your Deliciousness campaign to feed into future innovation decisions.
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